規格外のサツマイモをプロテインの原料に活用している西村祐貴さん。実家の祖父が農家を営んでおり、美しい畑に囲まれた環境で育ちました。しかし最近は、耕作放棄地が目立ち、地元の農業に危機感を覚えたことが、この取り組みを始めるきっかけとなりました。今後は、他の農産物や地域にも広げるなど、若者が農業に魅力を感じるようなビジネスモデルを確立し、地方創生のスタンダードにしていきたいと語る西村さんの思い描く未来とは？
Mr. Yuki Nishimura uses sweet potatoes, deemed imperfect produce, as an ingredient in protein supplements. His grandfather has a farm, and he was raised surrounded by beautiful farmland. However, in recent years, the increasing number of abandoned fields stands out, and the local farming industry is in crisis. This was the impetus for this project. Mr. Nishimura says that in the future, by expanding to other agricultural products and regions, he aims to establish a business model that makes agriculture appealing to young people, thereby setting a new standard for regional revitalization. What kind of future does he envision?
